Aug 29 2014 In Tea Journal By Kenneth Roberts
Quality Tea is IN the bag!
Far too often a product ends up in a package that actually costs more than the manufacturing of the product itself. While packaging that is fetchingly snazzy or has multiple functions may be cool, it is seldom worth the additional cost. That’s why at Discover Teas, the quality is in the bag, not on it.
We spent many cumulative hours tasting tea samples from a wide variety of sources, carefully selecting the teas we feel confident to represent. Here at Discover Teas we want to provide great quality teas that are fresh and sustainably sourced. We choose to work only with companies that have a fair trade awareness, and even if not certified, as organically grown as possible. We went out of our way to bring in only hand-picked teas because they have the best balance of oils and water in their leaves. We found teas that are only flavored with real fruits, oils or herbs--nothing synthetic or artificial. It would hardly make sense for us to not factor into account those same ideals when selecting packaging to use for our product.
In today’s marketplace flooded with eye-catching, excessive packaging that just ends up in a landfill, we chose to take a different path. Our goal was providing a package that keeps the tea leaves fresh and maintains the high quality oil content. We put our focus into our tea rather than a fancy box. The end result is a phenomenal line of teas that are bagged per order in simple humidity-controlled, food grade, BPA-free, zip-lock craft bags. Functional and affordable. It may look plain, but one taste of the incredible tea within and you will know that the quality is in the bag not on it.
(Photo courtesy of Kim Malina with Just Us Design, 757-508-5822, www.justusdesignllc.com)